FACT: design as a service and responsive web design are incompatible. This is an open letter to Ralph Rivera, the head of BBC FM, explaining how we should change the relationship between developer and designer. This blog post is massively inspired by (and in some places copy’n’pasted from) Trent Walton’s excellent blog post which finally placed into words how I’ve always felt but was unable to externalise. Thank you Trent :-) and sorry for copying you so blatantly.
We can divide well-done design projects into a discovery phase (where we explore the boundaries of the problem we’re trying to solve), an exploration phase (where we toy with different possible solutions), and a refinement phase (where we choose a direction and fill out the details). Not everyone does design projects well, but the folks who do end up following these three phases. The ones who don’t, well, they skip one or more of these stages then regret it later.
Or, as Leisa would say, “trust the process”. You won’t have all the answers at the beginning. But if you trust the process, you’ll get to them in the end.
Isn’t this what proto personas and Lean UX is all about?